Podcast Audience Strategy
From interview shows to narrative podcast series, I help you:
• Reimagine your mission statement & potential audience
• Create editorial calendars & production workflows
• Develop a tailored audience growth plan based on content audit & performance metrics analysis
• Effectively repurpose podcasts for video, social media, etc.
Host and Producer Training
Whether it’s 1-on-1 sessions or team drills, I coach staff to:
• Identify “Content Pillars” for programmatic consistency
• Develop topics that drive audience loyalty & engagement
• Find compelling & diverse guests
• Make interviews sound more authentic & conversational
• Create impactful storytelling & enterprise journalism.
Radio Programming
Stations use my expertise and data-driven analysis to:
• Maximize impact of weekly programming schedules
• Improve quality of local breaks, emphasizing “stationality”
• Determine which content platforms to utilize or avoid
• Expand your reach by diversifying your audience.
Sr. Producer/Story Editor
Companies often need an experienced podcaster like me to:
• Lead your editorial team with minimal ramp-up needed
• Serve as writer or story editor to create engaging scripts
• Improve audience retention in episode’s first 5 minutes with compelling intros, better storytelling, and powerful hooks.
John Haas 